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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Steven J. FrankHow much do you like this book?
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No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
Categories:
Year:
2006
Publisher:
Cambridge University Press
Language:
english
Pages:
184
ISBN 10:
0511140673
ISBN 13:
9780521851060
File:
PDF, 1.45 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2006
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